After my formative years of building dens and dams in the depths of mid-west Wales, I moved to the bustling civilisation of Cardiff as a History student. After graduation, I spent nine months teaching English in southern Germany, where the beer was tasty and affordable.

I returned to the UK in 2012 to take up my first digital role, and have been working between agency and in-house ever since. After the leap to freelance in the spring of 2016, I now spend my time between London and Groningen; a stunning city in the Netherlands, two hours north of Amsterdam.

I now work with clients in Britain and the Netherlands via my collective agency, KYO. This acronym stands for "Know Your Onions", but we'll agree to keep that one quiet, okay?